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Recycling Raw & Fresh

Recycling Raw & Fresh

Recycling Raw & Fresh Packaging

Well, the start of 2018 has seen many changes to Raw & Fresh including new packaging. Unfortunately to continue business with the new Australia wide refrigerated logistics company, we had to make some changes to the way we packaged and delivered our products.

Gone are the days of collecting and reusing boxes and product packaging. But instead we’ve ensured to source all recyclable products.

  1. The cardboard delivery boxes can be reused or recycled through your usual recycling bin at home. We also encourage larger quantities to be delivered where possible, so for example rather than ordering a weeks worth of food delivered weekly, ordered 4 weeks worth of food delivered monthly.
  1. The gel ice packs can either be used for your own personal use or be emptied into the soil in the garden for better water retention. The gel is non toxic and will break down over time. The gel cannot be put down the sink.

We’re also looking into creating drop off points for ice packs to be reused in the future, so keep an eye out for that.

  1. The plastic surrounds of the ice pack along with the insulated bubble liner and soft plastic product packaging can all be recycled at any participating REDcycle location. You find these in retailers such as Aldi, Coles or Woolworths. To learn more about the REDcycle program and what fabulous things they do with recycled plastics, click here

At Raw & Fresh we’re very conscientious of our environmental footprint and are always looking for ways to improve our systems to reflect that.

Green plastic trash recycling container ecology concept, with landscape background.

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The Grain Free Kibble Craze

The Grain Free Kibble Craze

The Grain Free Kibble Craze

With most people becoming a lot more aware and proactive when it comes to their own diet and lifestyle, it only seems fitting that they are also applying this way of thinking to their pets. In our minds, this is great! The inclusion of fresh foods in pets’ diets can be a huge contributing factor to longer, healthier lives for those pets! And who doesn’t want their pet to live for longer with them?

The sad fact is though, that pet food companies have also cottoned on to this idea of the more educated pet owner and what they’re now looking for in their pet foods. The notion of ‘grains are bad and unnecessary’ for your pet is now fairly well established amongst pet owners, alas GRAIN FREE kibble was born from pet food companies and is being promoted everywhere you look as the “better” option for pet food.

A ‘grain free’ product CAN be better for your pet if it is meeting all the nutritional requirements necessary, but do not rely on the clear GRAIN FREE labelling to guarantee that it’s automatically the superior product. In fact, sometimes products labelled grain free are actually worst for your pet nutritionally.

This bring up the question, are GRAINS really the problem??

Looking beneath the surface.

Now, here’s the secret pet food companies don’t want you to know… The real problem ingredient or nutritional analysis (that isn’t required by law to be listed on pet foods) is CARBOHYDRATES.

Carbs can come in many different forms, including potato, sweet potato, pasta, lentils, peas (pea starch), chickpeas, tapioca (none of these are grains) plus many more and are just about always included in dry pet foods as this is the easiest way for manufacturers to bind the product together to make kibble (small dry biscuit). 

Why is there an issue with carbs? Don’t we need carbs for energy?

Dogs and cats get their energy requirements from protein and fats and are not biologically set up to process mass amounts of carbs. And did you know that unused carbs turns into starch which then turns in sugar? Shocking I know! So basically a high carbohydrate filled diet for your dog or cat is essentially a high sugar diet! And then we wonder why there’s an epidemic of sugar related health concerns like obesity, cancer and diabetes currently amongst our pets! 

Carbs can be included in your pets overall diet (10% or less), but not in the quantities that most kibble companies are supplying them in in your pets food.

To work out the carb content in your pets food, try this simple formula written by the Dr. Karen Becker : (remember you ideally want it to be 10% or less)

Read the nutritional guide on your pets food.

Start with 100 – protein % - fat % - moisture % - ash % (if not listed, assume 6%) = carb % total.

How does your pets food look for carbohydrate content?

For more info, please get in touch with us and we’d be more than happy to help you and your pet towards a healthier tomorrow. 

Bowl of dry kibble dog food and dog's paws and neb over grunge wooden floor

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Our Difference

Our Difference

The difference between Raw & Fresh and other raw pet food companies.
You’ve probably seen the raw pet food craze that’s currently sweeping through Australia, and therefore more brands to choose from when selecting your pets next raw meal. So I wanted to quickly list out for you the main reasons why Raw & Fresh differs from other raw pet food suppliers.
1. We’re Australian owned and operated and ALL of our ingredients are sourced locally.
2. We make it fresh to order so you’re not getting stock that’s been sitting on the pet stores shelf for months before you buy it.
3. We’re affordable. The core of this business has been based on all dogs and cats having access to a premium diet at a budget price.
4. We’re the most convenient out there! Offering customisable balanced meals based on your pets age, size and breed, there’s something for everyone! We then home deliver it straight to your door! We even have a simple recurring order set up for customers that want to set and forget!
So, no more dashing to the shops last minute or running around here, there and everywhere to then go home and spend hours making your own balanced pet meals or even unknowingly purchasing non Australian sourced products that have been on the pet stores shelf for 1 year already! 
Let us do the hard work for you and have your pets meals conveniently delivered to you every week, fortnight or month without hassle!


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Australian Made Pet Food

Australian Made Pet Food

Australians love backing Australians. Most of us go out of our way to support local business and purchasing products that have been ‘home grown’.

That’s why it’s very surprising to a lot of people when they find out the pet food they buy that states “Australian owned” is in actual fact imported from overseas and manufactured with foreign ingredients.

Do you know where your pet food is produced/manufactured/made? And where do they source the ingredients from to make it? Be aware of the clever wording companies use, tricky, tricky! If it’s still unclear, contact them to find out! You have a right to know where the food you’re feeding your pet comes from and potentially how old it is by the time you purchase it off the shelf!

At Raw & Fresh, we are very proud to say that we are 100% Australian owned and operated. We source all of our products locally from local farms and make your pets food blends ourselves in house on the Central Coast of NSW!

Doesn’t get more home grown that that! If you’d like to switch and support a local company, get in touch with us at [email protected]


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Raw & Fresh diet

Include Raw & Fresh in your Pets Diet

5 reasons to swap to or include Raw & Fresh in your pets diet.

1. Did you know your dog or cat is actually biologically setup to eat and digest raw foods (including raw meats) and greatly benefit from receiving all the necessary vitamins and minerals from this type of diet naturally without having to manually add them back into their diet via supplements?

2. The health benefits your pet can benefit from by including fresh food in their diet can be phenomenal. Things such as coat quality, skin issues, allergies, arthritis, joint inflammation and oral hygiene are just to name a few.

3. By including real, fresh food such as Raw & Fresh in your pets diet you have the confidence in knowing your pet isn’t being exposed to any unnecessary nasty ingredients such as preservatives, artificial colours & flavours, additive or chemicals.

4. By choosing a brand like Raw & Fresh pet food, there is complete transparency with all ingredients that are used in your pets dinner. No fancy words that you have to look up to understand, just real food made in a way that’s nutritionally balanced for your pet to thrive.

5. In todays society, budget is usually high on most people lists. That’s why we at Raw & Fresh have strived to keep our prices competitive in the market! With prices kept low, our main goal is to be able to supply a decent high quality pet food to most pet owners therefore, healthier pets! Plus, by including a fresh species appropriate diet as part of your pets eating habits, the ongoing health benefits will usually save yourself vet visits over time.


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Heart. Muscle or Offal?

Heart. Muscle or offal?

We are often questioned why we include heart in our offal mixtures. For the savvy raw feeder, it’s well documented that heart is actually a muscle meat and not a secreting organ. We know this and we have a very valid reason why we include heart in our offal mix.

Do you know what the difference in vitamins and minerals is between a heart and just a normal cut of muscle meat?

The heart differs from normal cuts of meat for several reasons. It contains concentrated amounts co-enzyme Q10, and consuming it this way is the best way to source it naturally! This super nutrient is needed for the basic functioning of cells throughout ones life.

It also contains twice as much collagen and elastin than regular meats, very important for healthy joints.

Heart is also rich in vitamin B1, B2, B6, B12, folic acid, iron, potassium, selenium, phosphorous, copper, iodine, iron, taurine, iodine and zinc as well as Vitamins A, D, E and K and obviously being a great source of protein. It’s an all round goodie!

So you see, teamed with our secreting organs in our offal blend of liver (50%), pancreas and kidney, heart is not just a muscle meat! It’s far superior to your average cut of meat and should be treated as such.


real heart, isolated white background
real heart, isolated white background
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Adding Taurine to your Cats Diet

Adding Taurine to Your Cats Diet

Taurine is an amino acid and is an essential amino acid for your cat. Essential meaning your cat or kitten cannot create this amino acid from other sources and must have it included in their diet.

A lack of sufficient taurine levels in a cat or kittens diet can lead to multiple health conditions down the track including, but not limited to, blindness, deafness, heart failure, pregnancy issues and health concerns for fetal and newborn kittens, so when it comes to taurine levels, it’s important to ensure you’re getting it right.

Cats source taurine from raw meat, with muscle meats (including heart) having the highest levels. So the best way for them to intake taurine naturally is to include raw meats in their diet. I’ve highlighted raw because it’s important to know that heat actually destroys taurine dramatically. So if you’re including fresh meat in your cats diet but are choosing to cook it prior to feeding, it’s important to understand that you are lowering the taurine level in the meal by 50-100%!

You can, of course choose to add taurine supplements to your cats diet if you wish to continue cooking the food (as they do kibble), however we recommend always checking where the taurine supplement is manufactured and doing some research as to if you’re comfortable feeding that or not.
We strongly suggest trying your best to have them intake taurine in its natural state rather than adding synthetics to the diet, plus it’ll save you money! If you were feeding your cat or kitten a Raw & Fresh diet, you wouldn’t need to worry about this addition as it’s already included naturally.

There can be a slight decrease of taurine levels with the freezing and defrosting of raw meats, but this is only minimal. This is due to taurine being water soluble and a small amount of it potentially leaving the meat with the defrosted water once thawed. Pouring this water over the meal itself so the pet can still eat/drink it can lessen this also. 

Unlike a lot of other vitamin and mineral deficiencies, taurine deficiencies take more than 6 months to show up on testing. In other words, you would need to be feeding your cat the same diet for 6+ months before testing for the taurine results to see if they are receiving enough taurine in their diet to stay healthy.

If you’d like more info about feeding your cat or kitten a raw diet with the correct vitamins and minerals needed, don’t hesitate to get in touch with us!


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Diatomaceous Earth Powder (DE)

Diatomaceous Earth Powder

There’s been a bit of hype lately about the use of harsh chemical products on our pets for flea and tick control. We are big believers in trying alternate and more natural methods first before (if needing to) turning to potentially toxic chemicals.

We have personally used Food Grade Diatomaceous Earth Powder on our pets for their flea and tick control for years with great success, which is why we recommend and offer it for anyone wanting to try an alternative parasite control method for their pets.

 What is it?

In basic terms, Food Grade Diatomaceous Earth (or DE) is a type of rock that has been ground down so finely it actually looks like powder. When this rock is in this powdery form, although it’s safe for humans and pets, it’s deadly to insects including fleas and ticks. 

How does it work?

Essentially the powder will stick to the insects body and because it is so fine and sharp (almost glass like at a microscopic level), it actually cuts and pierces the insects (and their larvae) protective structures causing them to dehydrate and die. 

Other pet related uses for DE.

Not only is this product great for external parasites, but it can be used to treat internal parasites as well. Ones such as roundworms, whipworms, hookworms and tapeworms are all effected by DE, but you must remember a few things when using it for internal use:

  1. It must be mixed well into wet food to avoid the inhalation of the powder (it’s to great for their lungs).
  2. We suggest including the recommended amount daily for a month to ensure killing all hatchlings and worms that can move in and out of the stomach in their cycle.
  3. DE is not as effective towards tapeworms and does not effect heartworm as that worm lives in the heart, not in the stomach, so alternative use for heartworm will need to be sought.

DE is also full of minerals such as magnesium, silicon, calcium, sodium, iron and other trace minerals, so there’s no wonder people don’t mind not only including it in their pets diet, but adding it to their own food and drink!

People are often skeptical that a natural product could be so effective. I suggest to give it a go and see for yourself, you have nothing to lose!

We all need to remember that no product, natural or chemical based is 100% effective for keeping parasites away from our fur-friends. Chemical based products rely on the toxin entering your pets bloodstream via the skin for the parasite to then bite your pet and suck the chemical out along with their blood that will then hopefully kill them. The idea of DE is that the powder will actually stick to the body of the parasite either before they are on your pet (by picking it up from its surroundings, bedding, yard etc) or whilst running through your pets fur looking for a spot to bite. 

For people who aren’t completely sold on this form of parasite control, I often mention that even just using DE in the cooler months of the year, when the parasites are not as rampant and therefore your pet is far less likely to get them can be a good idea. You can not only avoid putting harsh chemicals on your pets unnecessarily, but can save a few dollars along the way!

*Remember if you’re wanting to give Diatomaceous Earth a go on your pets, be sure to obtain FOOD GRADE DE powder. There is a non food grade option as well, but that is for a completely different purpose, nothing to do with pets.



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Can I Feed Kibble and Raw Together?

Can I Feed Kibble and Raw Together?

Short answer, yes! There is a lot of conflicting information out there when it comes to this question, so it’s no wonder it’s one of the most common questions I am asked.

Why would it be a potential problem to feed your dog or cat raw, fresh food with their kibble (dry food).

The main potential problem is that kibble (dry pet food) is a starch product (even grain free kibbles) and is digested that way, whereas raw meat is a protein and digested as one. What does that matter? Well, basically because they are digested differently it can create a bit of a gas problem when fed together and therefore hitting the stomach at the same time – basically they clash within the stomach and can cause burping or farting - not ideal! :-/ 

Although many people who discover the raw diet love the idea of a healthier alternative to feed their pets ongoing, we understand that there can be many reasons for continued ‘mix feeding’ of both options. Things like budget, convenience or even concern that their pet may be missing out on something within kibble can all play a part. 

If this applies to you and you are wanting to continue feeding kibble along with a fresh food diet to your pet, we at Raw & Fresh support you! In our opinion ANY fresh food is better than NONE! Our only suggestion would be to feed the 2 food options at separate meal times, ie kibble in the morning (this gives your pet time to burn off those unwanted calories and preservatives) and then unpreserved Raw & Fresh in the evenings to help them settle in for a long restful nights sleep. 🙂

Contact us at for more information about mixed feeding of kibble and raw diets and how we can help.




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Domesticated vs wild cats

Domesticated vs Wild Cats

We all know that our now friendly feline housemates are descendants of their larger wild cousins. And that over thousands of years, humans have not only managed to domesticate these animals to live in our homes, but to breed certain traits into their DNA that you wouldn’t usually find in the wild felines.

Even though domesticated cats look vastly different to their relatives (size being the biggest contributing factor), they still share over 95% of the same DNA and the same biological setup. Meaning they still require the same diet as wild cats - tigers, lions etc.

I wonder how a wild cat would go being fed a bowl of dry pet food daily? Would you expect to visit a zoo or an animal sanctuary with big cats and see them eating a bowl of kibble? Hmm... which begs the question, if we couldn’t imagine doing it to the big cats, why do we feed our little feline friends this diet? 

At which point did we decide to play Mother Nature and completely take away our pets choice and only give them one option to eat in order to survive? If our pets were ever to become separated from us and on their own in the wild, what would you expect them to eat? Considering they’d have to source it themselves?

These are the questions you should be asking yourself when thinking about preparing your kitties next meal.

Cats (domesticated or otherwise) are carnivores, obligatory carnivores actually, which means they can only get certain essential vitamins and minerals from certain carnivorous foods and cannot divert them from other foods. Which means if their diet is not fed complete and balanced, they will have deficiencies and suffer from them down the track.

It’s important to understand your pet as an animal first and foremost and their needs, not only physically, but mentally and biologically if you’re ever wanting to have the longest, healthiest and happiest life for your beloved fur friend as well as keeping them as your number one companion for as long as possible. 

If you’ve thought it weird that you feed your cat a processed, preservative filled dry biscuit its entire life and expect it to thrive, then get in contact with us today at to discuss your kitties nutritional needs and start them on the right track with a back to basics diet.