Ready-Made Essentials Recipe
Our Chicken Essentials Recipe is our most complete formulation for dogs and puppies.
This formula is lovingly crafted over 10 years of experience feeding thousands of pets. We have satisfied a wide variety of diet concerns and enriched the lives of our furry friends with over a million meals delivered.
This pre-made meal has a balance of 60% muscle meat (including 5% heart meat for extra taurine) 20% vegetables, 10% ground bone and 10% offal made up of highly nutritious secreting organs.
We also have Bulk Chicken Essentials available in 2.5kg packs.
Keep reading for protein comparisons, dietary, feeding and shipping information.
All Natural Australian Produce
Every pack is freshly-made to order and is:
- All natural
- Australian made
- Human grade
- Grain free
- Preservative free
- Hormone free
- Ethically sourced
- Delivered fresh, not frozen
We only use the highest-quality raw ingredients. No additives, preservatives or fillers. Just the biologically appropriate nutrients they need, as nature intended.
This is broken down into:
Lean Pet Mince
Our pet mince component is high-grade muscle meat, with 5% heart meat. Heart meat is rich in taurine, which is an essential amino acid that promotes normal vision, digestion, heart muscle function and maintains a healthy immune system.
Our organ meat is made exclusively from beef liver, kidney, spleen and pancreas. These are known as "secreting organs", which carnivores value for being nutrient-dense.
Offal forms 10% of each recipe and is packed with essential vitamins, minerals and amino acids:
- Vitamin A, B6, B12, D, E and C
- Pantothenic Acid
- Folic Acid
Most importantly, offal is a wholly-natural source of nutrients, unlike the synthetic ingredients added to most mass-produced pet foods.
Our Chicken recipes also contain 10% ground bone, mixed with the meat content. Bone content provides a good calcium boost, with additional nutrients provided by the marrow and cartilage.
The Roo and Beef recipes do not have any bone content. To find complementary calcium content for these recipes, you can browse our bones section for bones like chicken necks, chicken wings or turkey necks.
You may also wish to supplement with fat from healthy sources, like sardines, omega oils or coconut oil. Yoghurt is also available with probiotics and for a calcium boost.
Production & Food Safety
Our mixes are made fresh to order in our hygienic commercial kitchens, with very strict sanitary measures that include a full sanitary scrub-down between production runs.
To preserve the nutrient value and freshness of our foods, we recommend observing careful food safety practices. Always wash your hands and bowls after feeding.
We package our recipes inside an airtight barrier film, tightly vacuum-sealed, removing most of the oxygen to keep our products fresh longer. The packs are easy to cut open and dispose of.
We use no preservatives whatsoever. Not even the supposedly "natural" ones commonly used by other pet food brands. Preservatives have been shown to cause serious harm to pets both short and long term. Preservative use is responsible for a great number of product recalls in the pet industry and we avoid them altogether.
We recommend you freeze all products upon receiving your delivery. You can put aside any meals into the fridge that you intend to feed within the first couple of days.
Our shelf life is:
Frozen: 3 months
Sealed Pack in Fridge: 3-4 days
Opened Pack in Fridge: Feed same day
We make fresh to order, so all good things take time. We collect all orders placed in a given week by Sunday midnight, then order fresh produce to make and deliver the following week.
You don't need to be home to receive your delivery. We use refrigerated couriers for end to end, temperature-controlled delivery. We seal your order in fully-insulated boxes with ice packs to keep cool for up to 10 hours after we deliver to your door.
Please take the time to read our delivery info page for details. You can also check delivery coverage to your postcode on this page.
How Shipping Works
- Place your order
- Immediately receive your confirmation email with ETA details
- Wait for the Monday following your order when fresh produce is ordered
- Delivery is scheduled for the date mentioned in your ETA email, the week after you order
- An SMS with a tracking link is sent in the evening, the night before delivery
- Your yummy food is delivered to you!
Note you can also leave shipping instructions at the cart review step before checkout.
If you have a puppy, be sure to read our puppy starter guide, with handy tips for getting your puppy transitioned to a healthier raw diet. This guide also includes special daily feeding charts to suit the age and weight of your puppy.
For adult dogs can also read our general raw feeding guide to better understand daily feeding recommendations for adult dogs.
We also have a meal planner to help calculate values for multiple pets.
Our Essentials Recipe is a more complete meal for dogs, with added veggies for fibre and nutrients.
This meal has a balance of 60% muscle meat (including 5% heart meat for extra taurine) 20% vegetables, 10% ground bone and 10% offal made up of highly nutritious secreting organs.
Essentials Recipe Breakdown
Our Chicken Deluxe Recipe contains the same ingredients as Essentials, except with the addition of 1% brown rice. Some dogs are prescribed a small portion of nutrition to be derived from whole grains, which this recipe will suit. Note that most healthy dogs will be perfectly fine on the Essentials recipes.
Our Chicken Basics Recipe is ideal for dogs and puppies who do not want vegetable content in their base meals, or for pet parents who prefer to start with a simpler base to create their own meals. Some pets also have allergies to certain vegetables, which are left out of our Basics recipes.
This pre-made meal has a balance of 80% muscle meat (including 5% heart meat for extra taurine), 10% ground bone and 10% offal made up of highly nutritious secreting organs.
Use the code STARTSHIP at checkout for FREE SHIPPING when you spend over $30 on your first order.
You can also use the code GETSTARTED for 10% off your first order.
Note that these coupon codes are added during checkout, so discounts will appear after the code has been entered into the discount input box, just before the payment step.
Looking for Bulk Sizes?
We also have this product in 2.5kg bulk packs.