Why Raw?

Long before humans developed Kibble (dry biscuits) Dogs ate table scrapes (human left overs) and before that, they caught their food in the wild – which they thrived on for thousands of years! During these early years, wolfs and their descendants – dogs, ate other animals. They ate raw protein, fat, organs and a small amount of vegetable matter often from the gut of the prey they had caught. They did not eat cooked meats or vegetables, and thus do not need to eat cooked meats and vegetables now.

So why Raw and not cooked?

During the cooking process, the heating process breaks down the cells of the food which removes essential vitamins and minerals from the meat and vegetables. This can often lead to a cooked food diet being inadequate for our pets as its lacking in essential vitamins and minerals.

After the cooking process removes these essential vitamins and minerals, they then need to be reintroduced into the food, however this rarely occurs and results in our pets being insufficiently fed the nutrients they require.

Why is feeding Raw so important?

You only have to look back in the last 80+ years to figure out why so many dogs these days suffer from terrible debilitating diseases. It is likely due to the food they are now consuming.

As we know too well from our own health and diet “You are what you eat” and sadly our pets are not consuming the correct foods they require.

In short, a Raw diet ensures that all vitamins and minerals remain within the food and no extras are required to be added.

There is nothing more satisfying then to see your pets thriving from a healthy diet. It shines through to their coat, their behaviour and their overall well-being. If you do not already feed Raw it is worth the switch, we can guarantee you will notice the difference.

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