Why Raw Food?

No Preservatives, Additives or Chemicals
Completely Australian owned and operated with all locally sourced products
Customisable meal plans that are affordable & convenient


Did you know that 'pet food' was only commercialised around 100 years ago? Up until this point they survived by catching and killing prey or scavenging & their whole diet consisted of meat, bone, skin, offal & grasses.

In more recent times, as our companions, our pets have predominantly lived on table scraps & ate what we ate. Once man created ‘pet food', clever marketing has led many people to believe that kibble is the main source of a dog’s diet, replacing essential protein, fats and essential nutrients with grains, starch, chemicals, fillers and preservatives.

We believe that a back to basics more primal diet is best for dogs and cats to be given every opportunity to live a long and healthy life. We couldn't find anything that met our high standards with real ingredients made fresh, so we created Raw & Fresh for all pets to enjoy.

Totally customisable to suit all pets and with delivery to most of NSW and rapidly expanding interstate, there’s never been a more convenient way to feed your pets well.

With delivery to Sydney, Wollongong, Central Coast, Newcastle and Lake Macquarie, and rapidly expanding, there’s never been a more convenient way to care for your pets.

Still curious? Explore our FAQs

Ready to make the change? Try our Meal Planner